- Jan 27, 2013
'It was the Bible and then my Eastbay catalog': The magazine that impacted a generation
The apparel-filled pages from the now-defunct company were a part of the fabric of sports culture for a generation.
Part of the article:
Today, kids are only a click or swipe away from buying the latest must-cop sneaker.
As Denver Nuggets coach Michael Malone explains, his daughters will never understand the anticipation some of his generation felt for weeks before a new Eastbay catalog or an order would show up in the mailbox.
"Kids today, that is like a foreign concept," Malone, 51, told ESPN. "Wait, what? Mail? You couldn't go on the internet? You couldn't go on the sneaker website? My girls go on sneaker websites all the time and they order shoes.
"But back then, without the internet ... you had to wait for the new catalog to come out, flip through, place an order and wait for the order to go through and then get your delivery. "
Good article. Man I miss Eastbay. Those increase-your-vertical shoes were always in there waitin.