- Jun 24, 2016
Shoes are a status symbol now, all thanks to social media telling you you gotta have it and stockx connecting the buyers and sellers together. Without social media stockx is nothing.
Add the fact that people can create programs to secure hundreds of pairs while sleeping thru their alarm doesn’t help any of us, and then you got retail employees backdooring pairs to make money making these raffles absolutely useless.
This can all be solved by making the shoes built to order. It doesn’t have to be Nikeid. You want some Jordan breds? Ok you’ll get them in 2 months.
Imagine if apple only sold the iPhone for 1 day and then never made any more?
Lionel Trains do the built-to-order thing. It works. In the end, what they do is offer their top-tier products as 'built to order' while still offering some top-tier retail. The mid and lower-level stuff (i.e. Thomas Tank, Disney, Polar Express) go normal retail.
And the top-tier stuff that is built to order does see 'resell' online like sneakers. Some only buy the 'built to order' stuff to make a profit online or at conventions/shows.