Nike LeBron 18 *First Look*

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PJ Tucker is saying those aren’t the 18’s

Edit: Looks like he was wrong
 
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When the sneaker king says they aren't you listen lol. Might be Lebron's complaint that the 17 lows were hard to put on they gave him those lol
 
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Purple & gold is not a every day thing bro.

those colors are too flashy and bright. I love my lakers, but even I don’t want to wear purple shoes often. Nike don’t want to sell to just laker fans imo.
a simple replacement of purple instead of red would have been ok

a black purple white colorway or black yellow colorway would be ideal.

when playing it too safe goes wrong
 
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Wrong, dog. Lakers are an identifiable brand based on their lore and bulk of Hall Of Fame players.

They should be able to sell especially in the current period because of their resurgence with an imminent Hall Of Famer in LeBron James.
You seem out of touch.

The average person might buy one or two sneakers a year.

If you're buying one or two sneakers a year, you're concerned about how wearable something is. How often can I wear them. Will I match.
 
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There's a couple of views up on his instagram story from a few minutes ago. Second one is more slowed down but still a view from the top, of white 18s.
 
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Looks crazy

LeBron James teased a quick look at his latest signature shoe, the LEBRON 18, during his stay in Orlando. The shoe's design finds James in a specific time and place in his career — late into his 17th season, he needs the cushioning set-up to support his unique blend of power and speed.

Fittingly, the 18 comes in an inspired configuration: It's effectively split down the middle from forefoot to heel. According to LEBRON footwear designer Jason Petrie, the shoe’s cushioning distinction is both technical and symbolic.

“At this point, LeBron has spent half his life with Nike,” says Petrie. “We wanted to make him a shoe that played with this idea of two halves. How could we keep improvising on the Max Air value that LeBron loves, but use the forefoot half to sharpen the low-to-the-ground, micro-shifts that LeBron needs to cut and transition down the floor? We’ve gotten near-surgically detailed on these features so that the sum of the shoe’s parts come together for LeBron, and for every kind of player.”

Here's what you need to know about the shoe:

1. Max Air and Zoom Air are used in a new way.

The 18 comes with a new cushioning arrangement: An Air Max unit in the heel is augmented by a full-length Zoom Air Bag. The two are integrated with one another, the Zoom Air Bag extending into the heel cavity and replacing what was previously foam—the first such cushioning arrangement in Nike Basketball. The shoe is visually divided into two "halves" with details connoting speed in the forefoot and muscle in the heel.
“In the external heel shell that encases the Max Air, we're going for an armor-like interpretation of strength that's more overt than some of his other signature shoes,” adds Petrie.

2. The knit’s a mix of LeBron’s favorites.

The LEBRON line has long been a canvas for innovative knit constructions within Nike Basketball footwear. For the 18, the upper follows a special recipe. There’s the raised dimensions from the 15's Battleknit, the high-tenacity yarns from the 16 and the TPU yarns that composed the 17's exoskeleton. The result is a new knit combination that’s lightweight and durable, fit to withstand the forces generated by James.
“You’ll also see in the upper how we integrated a cable-inspired rib cage,” says Petrie. “They reach all the way down into the footbed, allowing this macro support-system to work with the knit.”

3. There are more expressions of air.

Also new to the 18 is a translation of Max Air on the upper, replacing the tongue foam with non-pressurized air pockets. It’s a subtle reframing of material use, an experiment in sensation and comfort — and it’s an opportunity to flash pops of color through socks. Whatever the effect, the addition connects to an affinity for Air that’s followed James through his signature shoe history.
“LeBron has always loved experimenting with Max Air cushioning. He loves the way it feels," says Petrie. "With the 18, we played with different expressions of air in novel ways, with the goal to impart this new look."

4. The traction is refined.

A focus on improved ride (and more efficient movement) works its way into the traction through generative design, a computational method used in the Nike Sport Research Lab. The forefoot is divided into quadrants with thin siping, broadening as you move toward the heel for a stricter grid warp, at which point the traction softens. The transition allows each area of the foot to benefit from the appropriate traction properties; no space is wasted.
“There’s this subtle valley in the heel, but it shifts to all business in the forefoot so LeBron can feel tuned to the floor,” says Petrie.

5. The LEBRON 18 releases beginning in September.
 
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"An Air Max unit in the heel is augmented by a full-length Zoom Air Bag. The two are integrated with one another, the Zoom Air Bag extending into the heel cavity and replacing what was previously foam"

September release date.
 
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Wow releases in sept., that’s early for a Bron. They’ll still be in the bubble then. Must be real traction to the next season possibly starting in March. Want to get them on his feet and on tv while he is visible.

This release reads like an elite for the 17 where they up charge for the same shoe.

In other news I wonder what they showed pj Tucker? Guess he is not the Nike athlete he thought he was. He searches online for his shoes and bought over 90 to the bubble. While Bron kicks were already waiting for him in the bubble and can get what he wants at his request.
 
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it's interesting
Yeah especially this part:

The forefoot is divided into quadrants with thin siping, broadening as you move toward the heel for a stricter grid warp, at which point the traction softens. The transition allows each area of the foot to benefit from the appropriate traction properties; no space is wasted. “There’s this subtle valley in the heel, but it shifts to all business in the forefoot so LeBron can feel tuned to the floor,” says Petrie.
That doesn't sound like anything I want a part of, but I hope the setup actually works. It'll be interesting to try on that's for sure. The back looks like the back of an Air Max Plus III.
 
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