- Joined Oct 10, 2018
The fast rising label was founded by mysterious designer Cynthia Lu, who was a former intern for Complex and then later worked as Pharrell Williams’ assistant. As you can see, she took a page right off The Jeffersons and swiftly moved on up “to a deluxe apartment in the sky,” which, in her case, is inhabited by other streetwear giants.
Lu has done no interviews. As a matter of fact, fans had to get their Sherlock Holmes on just to figure out that she was the mastermind behind the booming brand. They started piecing the puzzle together after Pharrell gave her a shout out during his awe-inspiring acceptance speech for the CFDA Fashion Icon award in 2015. “So you see, I’m not a style icon. I’m just inspired—I am Other, and I’m ok with that. Someone’s gotta do it,” says a humble P. “And to my genius assistant Cactus, listen to your instincts and the people who see the qualities in your differences, because you too might just make a difference.